I am constantly inspired by the people running their own retail businesses either on the High Street, or the web.
There is an endless variety and bottomless enthusiasm, but the successful ones have one thing in common;
a uniqueness, what makes them stand out from the crowd,and drives new customers through the door.
What is your specialism, and can you explain it in a paragraph to someone,if you cant explain it clearly how is your customer going to understand it.
Take time with it ask customers, shoppers in the street get feedback and adapt, if no one else is delivering what you do and the public want it, then your job will be much easier.
Sounds simple but it is not always, the large brands not only spend time improving what they do, but more importantly what they do differently.
Thanks all
